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The Challenge
When Opply came to us, they were in a position many fast-growing startups know well — the office had stopped keeping up with the business. Having recently 10x'd their ARR, they were hiring rapidly, scaling from 9 employees to a projected team of 19+. They needed more space, and they needed it soon.
What made this situation particularly pressured was the timeline. Their current office space provider had given them just four days to either confirm a renewal or hand in notice — failing to do either would trigger financial penalties. With no time to properly assess the market, Opply risked being forced into a decision that could hold back a business in full growth mode.
How We Helped
Buying the time to make the right decision
The first thing we did was leverage our direct relationship with Opply's existing space provider. Because of the trust and rapport we've built with operators across the London market, we were able to secure Opply a one-month contract extension — protecting them entirely from the looming fees and giving them the breathing room to properly assess their options.
This isn't something most clients can achieve on their own, and it's not something most brokers can deliver either. Our relationship-driven model is a genuine point of difference, and in this case it was the difference between a rushed, pressured decision and a considered one.
Going to market and getting honest
With the clock no longer ticking, we ran an onboarding session to properly understand Opply's business needs — culture, growth trajectory, must-haves and nice-to-haves. We then went out to the market and presented an initial shortlist of options.
Good options, but not the right one. Honest conversations are part of how we work, and we were upfront with Opply that what they were looking for didn't exist at their original budget in the areas that made sense for them. To their credit, they trusted our market knowledge, adjusted their budget accordingly, and we went back out with a clearer brief.
Taking the whole team along for the ride
For the second round of viewings, we did something not every broker does — we brought the whole Opply team. Getting everyone in the room together made the decision-making process faster, more collaborative, and more confident. We attended every viewing alongside the client, as we always do.
The result
After some honest and direct conversations about budget with both client and provider, Opply chose Fora on Princelet Street — a space that gave them everything they needed at a price that worked for all parties, 34% below the listed price. We negotiated the terms and ensured the agreement worked for both the client and the provider.
The Takeaway
The biggest risk Opply faced wasn't finding the wrong office — it was being forced to make a decision before they were ready to make a good one.
By leveraging our relationships in the market, we bought them the time to do things properly: onboard with us, understand the market, view real options, and make an informed choice. Our experience helped calibrate their expectations on budget early, so there were no surprises. And because we were with them every step of the way — from the extension negotiation through to final terms — they never had to navigate any of it alone.
That's what working with the right broker looks like.
